Back to workPROJECT 16 / CGI / ADVERTISING
DELIVERED SPOT · PIPELINE STUDY · 2026
Itaoua Hoka — Full-CGI Commercial
A fully CGI car commercial, produced under real constraints and benchmarked against high-end references.
ROLECGI pipeline builder · Environment & look development · Rendering
TOOLSUnreal Engine · Hunyuan 3D · Blender · Asset creation · Real-time rendering
STATUSDELIVERED SPOT · PIPELINE STUDY
CONTEXT / INTENT
The starting point.
Itaoua Hoka is a complete CGI spot: environments built in Unreal Engine, real-time rendering, and assets generated with Hunyuan 3D then refined in Blender. The constraint was to reach commercial-grade imagery without a production budget, benchmarked against reference commercials. The project documents the pipeline, its trade-offs, and what real-time rendering can genuinely deliver on this kind of deliverable.
STATUS / OUTCOME
A CGI spot produced and published, with a reusable pipeline for future commercials.
PLAYER / SELECTED VIDEO01 CLIP(S)
Muted loop
LINKS / SOURCES03 LINK(S)